Are you struggling to be heard in a noisy market place? Do you feel like even if you yelled at the top of your lungs no one would notice or care? It may be time to sing at night.
In 2007 a report found that birds in noisy urban areas began singing at night in order for their melodies to be heard above the clamor of city life. Researchers at Sheffield University studied robins in and around Sheffield and discovered that the robins adapted the time of day they sang in order to be heard. The report joins a growing body of evidence that birds are changing their behavior to adjust to modern life.
Our world is noisy. In every industry there are a multitude of choices and it seems everyone is delivering their message and attempting to be heard. Whether you have a blog, book, product, service or are in the job market it seems that millions of people are already out there singing at the top of your lungs.
The robins are not singing to attract or please people. Robins sing to attract other robins and to ward off rivals. In the bird world they are among the earliest to join the chorus at dawn and the last to fall silent at dusk.
"Be like the bird that, pausing in her flight awhile on boughs too slight, feels them give way beneath her, and yet sings, knowing that she hath wings."--Victor HugoIt can be downright discouraging believing that you cannot possibly be heard above the noise. Rather than give up, consider the robins. You don’t have to sing your song at the same time of day or even in the same pitch as your competitors. Adapt to modern life just like the birds by finding and singing your own tune at your own time.
Photo credit: Flickr.com | Kerri 2008